SportyRich Enterprises

Founder: Michael Bivins Aka SportyRich

SPORTYRICH ENTERPRISES is the new Record Label and Production Company of Michael Bivins (aka SportyRich), founding member of the legendary R&B groups New Edition and Bell Biv DeVoe.

In the early 90’s, Bivins formed a very successful record label and production company called BIV Entertainment/BIV 10 Records and introduced The East Coast Family, that turned out chart topping acts such as A. B. C. [Another Bad Creation] and America’s most successful R&B group of all time; BOYZ II MEN.(Boyz II Men received the 2,456th star on the Hollywood Walk of Fame for having sold more than 60 million albums worldwide).

Today the new label continues to discover, develop and present very unique (and raw) talent to the music industry that sets trends and creates a new path for the music lovers of  young America.

First up in 2014, is the BEANO BOYZ CREW on the SportyRich Record Label. (Stay Tuned).

SportyRich Enterprises encourages others to live the “SportyRich Lifestyle” of music, fashion and entertainment!