SPORTYRICH ENTERPRISES is the new Record Label and Production Company of Michael Bivins (aka SportyRich), founding member of the legendary R&B groups New Edition and Bell Biv DeVoe.
In the early 90’s, Bivins formed a very successful record label and production company called BIV Entertainment/BIV 10 Records and introduced chart topping acts A.B.C. [Another Bad Creation] and America’s most successful R&B group of all time; BOYZ II MEN.
(Boyz II Men received the 2,456th star on the Hollywood Walk of Fame for having sold more than 60 million albums worldwide).
Bivins/SportyRich is known to be the man behind the scenes, making deals and introducing new blueprints for talented acts to follow, by successfully fusing Rhythm & Buziness (a new key-term penned by Bivins that represents R & B, his style and niche that always equal= accomplishment).
SportyRich Enterprises services as a company include, but is not limited to; sound recordings, video production, music publishing, manufacturing and distribution, news, multimedia, live talent and entertainment showcases, fashion apparel, entertainment and sporting events featuring exclusive musical groups and solo recording artists.
First up in 2013 is the BEANO BOYZ CREW. (Formerly known as Status Quo/the dance group from MTV’s America’s Best Dance Crew). They are the newest edition to the plethora of talented youth discovered by Bivins. The BEANO BOYZ CREW will reintroduce the elements of what makes stars stars, and good music good music. So stay tuned....
SportyRich Enterprises personifies and encourages others to live a “SportyRich Lifestyle” of music, fashion and entertainment!